Effective Date: January 1, 2025 | Last Revised: March 1, 2025
This Cookie Policy explains how TraceStraty uses cookies and similar tracking technologies on our website and services. It describes what cookies are, why we use them, the types we deploy, and how you can manage your cookie preferences.
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to improve user experience. Cookies allow websites to recognize your device across multiple visits, remember your preferences, keep you logged in, and gather analytics about how you use the site.
Cookies can be classified in several ways:
We use cookies for a variety of purposes, including:
These cookies are required for our website and services to function properly. Without them, features you have requested cannot be provided. These cookies do not collect any personally identifiable information and cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | TraceStraty | Maintains your login session and authentication state. | Session |
| csrf_token | TraceStraty | Cross-site request forgery protection token. | Session |
| cc | TraceStraty | Stores your cookie consent preference. | 12 months |
| load_balancer | TraceStraty | Routes traffic to the appropriate server for optimal performance. | Session |
These cookies allow our website to remember choices you make and provide enhanced, personalized features. The information collected may be anonymized and cannot track your browsing activity on other websites.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| user_prefs | TraceStraty | Stores your display preferences (language, timezone, theme). | 12 months |
| notification_state | TraceStraty | Remembers which notifications you have dismissed. | 30 days |
| onboarding_step | TraceStraty | Tracks your progress through our onboarding flow. | 7 days |
These cookies collect information about how you use our website, helping us understand which pages are popular, how long users spend on pages, and where errors occur. All information collected is aggregated and anonymized. We use this data to improve the performance and usability of our Services.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID to generate statistical data on website usage. | 24 months |
| _gid | Google Analytics | Registers a unique ID for a specific site session. | 24 hours |
| _gat | Google Analytics | Used to throttle request rate for Google Analytics. | 1 minute |
| amplitude_id | Amplitude | Product analytics to understand feature usage and user flows. | 12 months |
These cookies are used to deliver advertisements relevant to you and your interests. They track browsing habits and allow us and our partners to build a profile of your interests to show relevant ads on other sites. If you opt out, you will still see ads — they just will not be personalized to your interests.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used to deliver advertisements and track conversion on Facebook. | 90 days |
| li_fat_id | LinkedIn advertising conversion tracking. | 30 days | |
| _gcl_au | Google Ads | Google AdSense experiment to test advertising efficiency. | 90 days |
In addition to cookies, we may use similar tracking technologies:
Some cookies on our website are set by third-party services. We do not control how these third parties collect and use your information. Key third-party services we use and their privacy policies:
You have several options for controlling cookies:
When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can also update your preferences at any time by clearing your browser's local storage for our domain and revisiting the site.
Most web browsers allow you to manage cookies through their settings. You can typically configure your browser to:
Please note that restricting cookies may impact your experience on our website and prevent certain features from working correctly. Refer to your browser's help documentation for instructions:
You may opt out of specific third-party tracking using the following tools:
We may update this Cookie Policy from time to time as our technology or legal obligations change. Any material updates will be communicated via our website or email. The "Last Revised" date at the top of this policy indicates when it was most recently updated.
TraceStraty
Email: hello@tracestraty.com
For cookie-related questions or to update your preferences, please contact our privacy team.